Marketing Ops, Professional Services & Fractional Leadership Consulting Firm
Our Story
Our Journey: From Analog Organization to Digital Transformation
Our journey didn't begin in a conventional boardroom—we started in 1995 with the mechanical precision of an SLR camera lens, and a relentless drive to master emerging digital systems. Founder and Fractional CMO, COO & CIO Audrey Copeland spent decades establishing web presence authority and building scalable operational frameworks for service-based organizations through high-impact sales, marketing, and executive leadership roles.
In 2007, we launched Capital Training Resources (CTR), delivering complex computer software training and systems design for government agencies and growing SMBs. As service models transitioned to the cloud in 2009, we evolved CTR into Hatch & Fly—a specialized marketing ops, project management, and professional services firm that delivers fractional leadership to lead end-to-end business transformations, streamline operational execution, and accelerate sustainable revenue growth.
Our Philosophy: Simplify the Way We Operate Businesses and Transform People's Quality of Life
Most service-based founders excel at delivering high-value client offers, but encounter significant friction around fragmented project management, messy marketing ops, and tactical execution overwhelm. For many, navigating backend tech stacks and growth infrastructure feels like operating in a foreign language.
As a dedicated marketing ops, project management, and professional services firm, we deliver fractional leadership to build and protect your "Digital Trademark"—the seamless, high-authority online presence that defines your business before every interaction. By optimizing backend operations, driving project management, and sharpening strategic direction, we empower service-based business owners to stay focused on high-touch client delivery while we engineer the systems that scale.
Our Impact: Data-Driven Marketing Operations & Project Execution
As results-oriented fractional leaders, we focus strictly on operational efficiency, seamless execution, and measurable outcomes. We eliminate guesswork by deploying rigorous reporting, clean data architecture, and structured project governance across every initiative:
Omnichannel Campaign Operations
Orchestrated multi-channel marketing strategies, generating over 2.7M impressions and 2.1M views through targeted digital storytelling.
Scalable Organic Growth
Increased organic traffic by 200% for international service providers by optimizing core web platforms and marketing operations.
High-Stakes Audience Engagement
Sustained 30–40% email engagement rates by delivering tailored lead nurturing sequences and structured communication management.
Long-Term Growth Partnerships
Spearheaded integrated project management and ongoing operational strategy for enterprise and boutique clients alike.
25+ Years of Executive Integration
Led cross-functional project management and digital transformations across wellness, professional services, non-profit, and IT consulting sectors.
Our Specialty: Branding, Web Development, Systems Innovation & Data Hygiene
Disorganized data and fragmented toolstacks prevent service-based businesses from scaling efficiently. We specialize in marketing operations, data hygiene, and AI-enabled workflows to resolve operational bottlenecks. Whether you are an established regional provider or a growing enterprise, Hatch & Fly untangles complex systems so your business operates with speed, clarity, and consistency. We love the magic of making things work!
Meet Our Fractional Leadership & Ops Team
We operate as a fully integrated professional services and project management team, bringing strategic fractional leadership, robust project management, and hands-on marketing ops execution to every facet of your organization.
Audrey Copeland
Founder
Strategic marketing direction, fractional executive leadership, business operations management, systems implementation, and brand authority development.
Cheryl Shine
Fractional CFO
Financial engineering, fiscal oversight, cash flow management, and profitability modeling.
Will Saayman
Fractional Bookkeeper
Catch-up books, financial planning, reporting, and more.
Sami Lewey
Marketing Operations Lead & EA
Marketing operations management, workflow automation, and executive coordination.
Michael Chase
Creative Director & Strategic Marketing Consultant
Digital infrastructure, SEO architecture, brand strategy, graphic design, and full-stack web development.
Danny Cagen
Digital Marketing & Advertising Consultant
Campaign strategy, conversion copywriting, web content development, and paid media management.
Ashden Kaibney
Digital Advertising, Demand Generation Guru, Revenue & Sales Ops
Delaney Giannoble
Video Production Consultant
Visual storytelling, video editing, and digital media production strategy.
Eric Hatcher
Media Production Specialist
Multimedia production, audio engineering, content creation, and campaign execution.
Jack Hatcher
Commercial Photographer & Drone Operator
High-resolution photography, aerial video capture, and asset production.
Clay Byars
Local Muralist, Artist & Graphic Designer
Danielle Davis
Special Projects & Virtual Operations PM
Grant management, workflow automation, asset organization, and Monday.com system architecture.
Teresa Coulter
PR Strategist & Communications Leadership
Ready to Elevate Your Digital Trademark?
Take the first step toward streamlining your operations and accelerating revenue growth. Request your complimentary web presence report today and receive a free one-hour consultation with Audrey Copeland, Strategic Marketing & Operations Consultant, to discuss tailored solutions for your business.